About DTXplatform Solution
What are the pricing models available at DTXplatform?
DTXplatform provides the following pricing models: CPM, CPA, CPI, CPL, CPC.
What is CPM and CPA?
Both CPM and CPA are popular payment models. In case of CPA advertiser pays per action made by user (install, purchase, registration etc). When advertiser is interested in getting as much impressions of his ads as possible, he chooses CPM model and sets a certain price per 1k impressions.
Does DTXplatform work on Pay-Per-Call model?
No, we do not.
What types of targeting does DTXplatform have?
We provide a wide targeting spectrum for our Advertisers which includes:
- Geo & Language
Region, Country, State, City, Language
- Device & Vendor
Phones, Laptops, Desktops, Tablets made by Apple, Microsoft, Samsung, HTC, etc.
- Target by Keywords (NEW!)
Ads are displayed on pages that match the list of specific keywords. Advertisers can input or block any keyword in any language
- Operating System
Windows, Mac OS, iOS, Android, Mobile OS
- Frequency & Time
Choose the number of time and specific house/day for your ad to be displayed
- Advances Mobile Targeting
Target traffic worldwide via Wi-Fi or Mobile Carriers
Safari, Chrome, Firefox, Internet Explorer, etc.
- Budget Caps
Set specific hourly/daily/total caps for your campaigns
Also NEW! Retargeting with banners and POPUNDERS!
What ad formats does DTXplatform offer?
We have various ad formats for mobile and desktop devices, including banners, popups, pushups, popunder, sliders, pre-roll videos (direct, VAST/VPAID). For detailed info, please view our Ad Formats page.
What GEOs are available?
We have worldwide traffic (from over 190 countries).
Where can I find the list of all GEOs with the rates?
You may check our bid prices for your specific GEO right in your Personal Account with an easy multi step menu. Find the “Check Price” tab in the menu and select your ad format, payment model, country, device, browser and even operating system to check your CPM (for banners and pops) and CPC (for banners) rates. Keep in mind that these prices are average in our system and are updated daily. Your Personal Manager will provide you with the final rate after the campaign set up.
Is DTXplatform a managed or a self-served platform?
DTXplatform is a managed platform with several self-serve features. Your Personal Manager serves as a mediator between you and the traffic team. Traffic team creates your campaign, makes required settings and optimizations, enables and disables it. All you have to do is to provide your manager with all the necessary information.
Also we have launched SSP for CPM Advertisers.
Does DTXplatform provide non-mainstream traffic?
Yes, we do.
Does DTXplatform provide redirect traffic?
No, we do not.
Does DTXplatform have direct publishers?
Yes, we are proud to have close to 90% of direct Publishers in various niches.
Which fraud control technology do you use?
We use our in-house anti-fraud system along with third party services to check the quality, bounce rate and other parameters of the traffic behavior.