# General guidelines for creating Push Notifications campaign

Specs for your Push Notification campaign:

* The campaign must contain a main image, or else it won't get traffic.
* For desktop campaigns use 60 characters max for the title and the description. (60 characters for each).
* For mobile campaigns use 30 characters max for the title and the description.
* Image size: Please use only a balanced size image: 240X240, 192X195, and so on.
* For new campaigns try to run RON, narrow targeting can cause small volumes of traffic.
* Set the daily budget to be at least $35 or x3 of the payout, pick the higher option.
* If you have any questions or you need clarification, feel free to contact our Support.