# How to read and understand your campaign stats?

In this article we will go through the basic definitions of the DTXplatform report system to better help you understand how to monetize your campaign performance:

1. **Ad Responses -** Total amount of potential traffic available which qualifies to the campaign targeting.
2. . **Impressions -** The total amount of users that actually saw your ad.
3. 3 **Clicks -** This parameter is only really valid for Push Notification. It represents the number of the users that actually clicked on your Push ad.
4. **Cost** - The amount of funds which were spent on the campaign.
5. **CPC -** The average bid the campaign bought the traffic.

<br>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.dtxplatform.com/advertisers-help-center/how-to-read-and-understand-your-campaign-stats.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.