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  • ☕General Question
    • What are DTXplatform office hours?
    • How can I reach the DTXplatform support team?
    • I forgot my login/password, what should I do?
    • My account is banned. Why?
    • What is KYC and why do you ask me for it?
    • What should I do if I can’t log in?
    • KYC Customer Verification
    • Can my account be set up for both publisher and advertiser activities?
    • Which alphabets are accepted on the registration form?
    • When can I start working with you?
    • Is it free to open a DTXplatform account?
    • Can anyone work with DTXplatform?
    • What is DTXplatform?
    • Are your pop-under ads compatible with https/ssl?
    • Can I use DTXplatform pop-under ads simultaneously with other pop-under networks?
    • Can I use DTXplatform Ads with AdSense? Is it safe?
    • Are the statistics updated real time?
  • 🤑 Publishers Help Center
    • How can I change my payment details?
    • What are the fees for wire transfers
    • What are DTXplatform payout frequency and thresholds?
    • No, it can’t. A different email must be supplied for each account.
    • Traffic quality and Website Content Restrictions
    • Can I set a passback tag on my placement?
    • How long does it take to receive payments from a wire transfer?
    • How to add the tags to your website
    • How many ads can I show per one webpage?
    • What traffic can DTXplatform monetize?
    • What are the average CPM rates per country?
    • DTXplatform: Example Tags
    • How can I improve my eCPM?
    • Not seeing ads?
    • What does IBAN mean in the payment details section?
  • 🚦Advertisers Help Center
    • How can I access the payment method I'm interested in?
    • Can I use emojis in creatives?
    • What are the sizes of creatives for push and in-page campaigns?
    • Can I get a refund after the promo code activation?
    • Can I add a smaller than the minimal amount of money?
    • Can I make my payment without an invoice?
    • The amount of money I transferred to you ended up being smaller on my DTXplatform account balance. W
    • In what currency should I make my payments?
    • How long does it take to add money to my DTXplatform account?
    • How can I get more traffic?
    • Do you have any cashback or loyalty program for advertisers?
    • Can I withdraw the unspent money?
    • Where can I see my current balance?
    • You charged me a sum exceeding my limits. Why?
    • Which fraud control technologies do you use?
    • Google-proxy
    • How to make your first deposit?
    • How does language targeting work?
    • Can I switch my account from Advertiser to Publisher?
    • Why was my account suspended?
    • Do you have an API or SDK?
    • How can I get a personal manager?
    • Why am I getting traffic from countries that I am not targeting?
    • Why I'm not receiving traffic on my campaign?
    • What pricing models do you support?
    • Do you work with fixed rates?
    • Do you work with direct publishers or with SSP/DSP?
    • Who takes care of my campaigns?
    • What budget should I start with?
    • Why isn't my payment approved?
    • Why was my payment rejected?
    • 🌎GEO Tier On DTXplatform
    • Why Can't I see my campaign stats?
    • What is the time zone of the reports?
    • How long does it take until my campaign gets approved?
    • I paused/stopped a campaign, but my balance is reduced! Why?
    • How do I get invoices after i made my deposit?
    • 🚨DTXplatform Ad Policy
    • Prohibited Products and Services
    • How to read and understand your campaign stats?
    • Why hasn't my deposit been approved?
    • What is the recommended Rate per GEO for each ad format?
    • What are the available targeting options on the Self Service platform?
    • What is the minimum and maximum bid for each ad format?
    • What tokens are available?
    • What is our refund policy?
    • Why doesn’t my campaign receive any traffic (or receive very low volume)?
    • What are the available pricing models for each ad format?
    • How do I register for an advertiser account with DTXplatform?
    • Why was my campaign declined?
    • Can advertisers from all over the world open an account with DTXplatform?
    • How can I edit my campaign targeting options after I completed it?
    • Can I track my conversions on my DTXplatform panel?
    • How much time after the campaign was approved does it take to start getting traffic?
    • General guidelines for creating Push Notifications campaign
    • What are the available paying methods on the Self Service platform?
    • How to optimize your push notification campaign
    • How to fund your account by using a PayPal account?
    • How do I activate a coupon code?
    • How to Pause my Campaign?
    • 🍫How do I create my first campaign?
    • How to duplicate my campaign creative?
    • How can I understand the reason my Campaign was declined?
  • DOC
    • ℹ️Integration Document RTB
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  1. Publishers Help Center

How can I improve my eCPM?

PreviousDTXplatform: Example TagsNextNot seeing ads?

Last updated 2 years ago

Was this helpful?

What is the best way to boost my eCPM rates? On related forums and blogs, it's one of the most commonly asked questions among web and app developers. This is unsurprising given that the eCPM has a direct influence on the revenue of publishers. Publisher's eCPM are affected by various factors. Some are done daily by DTXplatform supply and demand teams but some should be done, or at least consulted to make sure you have the best opportunities aligned for your supply.

  • Be Patient It takes up to 7 days for our ad servers to align your supply with our demand, and to enable our algorithm to go out of the 'grace period' into matching you with better paying campaigns. Your inventory is measured and monitored during this time with several key indicators such as traffic quality, meta data, advertiser demand, and more and the resulting data will match more campaigns and more demand end-points that will provide you with better coverage and eCPM.

  • Test Different Ad Formats

    Experiments are the only way to learn. Don't get too caught up in running the old and reliable banners. There are several ad formats available today, each of which performs differently depending on the application. Make sure to experiment with different ad types to find the ones that perform best for you. DTXplatform offers a varied assortment of Ad Inventory for your experiments towards great performance results. User-Friendly In-page, 100% Resultative Pop, Engaging VAST and more.

  • Experiment With Ad Placements It's possible that you just placed an ad in the incorrect location in order to maximize its effectiveness. Experiment with various locations to discover which ones does best for your income. If this is professionally handled, the right placements serve huge profits. But remember 3 rules of successful ad tag placement:

    Ad should be seen. So place it "above the fold" of your web site or app, on the first screen.

    Do not overload. Too much ad unit at a page will turn on ad blindness or just make user feel annoyed.

    Variate it. Static banners can't compete with Dynamic Ad Tags which allow to show different ad every time user returns to your app or web site.

  • Connect to Wide Demand DTXplatform is proud to prioritize your direct premium traffic to our wide base of direct advertiser demand. DTXplatform has 500's of live campaigns demanding traffic worldwide across a variety of ad formats that are available to our publishers such as Pop-under, Banner, In-Page Push, Traditional Push and Interstitials . While your traffic quality may be amazing, DTXplatform demand may not serve ads for your supply due to various factors such as advertiser blacklisting, traffic monitoring, tag integration errors, viewability and more. Consult with your account manager to further explore these issues.

  • Set Up Ad Tag Properly Integrating the tag in a wrong way or incomplete will result in lower eCPMs. Make sure you follow DTXplatform guidelines when integrating our tags to your website and make sure you use all relevant parameters wherever you do decide to integrate our tags to. Example redirect tag:

    URL Tags that contain correct (matching with the actual domain) URL will receive a better bid from all advertisers, many of the filters employed by advertisers and by our monitoring rely on the fact that traffic originates from where the publisher has stated it had, therefore, running tags without the URL parameter populated will result in less coverage and a lower bottom-line. SUBID If you're tag is embedded across different website, you can still add the same tag but make sure to change the SUBID parameter to reflect a different value. This will allow advertisers who benefit from your traffic to increase bids based on that single subID, or to the contrary, if the advertiser is not finding your traffic converting from a specific subID he or she may be able to blacklist only that SUBID and not the whole publisher feed, thus enabling you to continue to send traffic. If you're interested in having our expert team take a deeper look at your account, please request optimization review

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https://xml.dtxplatform.net/redirect?feed=253063&auth=a9eBhf&url=https://XXXX.com&subid=XXXXX
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