# Why was my campaign declined?
All advertisers without any exception must follow to DTXplatform [T\&C](https://rtb.dtxplatform.com/media/Terms%20%26%20Policies/Terms%20and%20Conditions%20Advertiser.pdf).
Here are some basic **Do Not Do** while creating a campaign:
* Landing pages which promotes illegal substances or banned products - DTXplatform does not accept any landing pages that promote any illegal goods or products.
* **Auto download of APK's, exe and dmg's -** Any landing page that creates a direct download upon the opening of the landing page - would be declined
* **Tech support –**DTXplatform does not accept Tech support campaigns.
* **Cloaking -** Any ad that uses cloaking in order to mislead the user in where he is redirected to - would be declined.
* **Inappropriate materials –** Text/images that are offensive, profane, hateful, threatening, harmful, defamatory, libelous, harassing or discriminatory (whether based on race, ethnicity, creed, religion, gender, sexual orientation, physical disability or otherwise) - would be declined
* **Landing pages that contain the following would be declined:** dware, malware, viruses, phishing offers, social engineering or any other kind of unsafe Google safe browsing campaigns as published by Google Inc.
* **Auto audio play -** Do not automatically play audio on your landing page.
* **False use of brand's names** - Do not use Google’s, Microsoft’s or any other brand’s name on your campaign while you are nor promoting their official offers.
* **Use of Scareware -** Phrases such as: “You got 3 viruses”, “Download this app or your memory would be deleted” etc. would not be approved. Use a more suggestive tone such as: “You might have…”
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