Why was my campaign declined?

All advertisers without any exception must follow to DTXplatform T&C.

Here are some basic Do Not Do while creating a campaign:

  • Landing pages which promotes illegal substances or banned products - DTXplatform does not accept any landing pages that promote any illegal goods or products.

  • Auto download of APK's, exe and dmg's - Any landing page that creates a direct download upon the opening of the landing page - would be declined

  • Tech support –DTXplatform does not accept Tech support campaigns.

  • Cloaking - Any ad that uses cloaking in order to mislead the user in where he is redirected to - would be declined.

  • Inappropriate materials – Text/images that are offensive, profane, hateful, threatening, harmful, defamatory, libelous, harassing or discriminatory (whether based on race, ethnicity, creed, religion, gender, sexual orientation, physical disability or otherwise) - would be declined

  • Landing pages that contain the following would be declined: dware, malware, viruses, phishing offers, social engineering or any other kind of unsafe Google safe browsing campaigns as published by Google Inc.

  • Auto audio play - Do not automatically play audio on your landing page.

  • False use of brand's names - Do not use Google’s, Microsoft’s or any other brand’s name on your campaign while you are nor promoting their official offers.

  • Use of Scareware - Phrases such as: “You got 3 viruses”, “Download this app or your memory would be deleted” etc. would not be approved. Use a more suggestive tone such as: “You might have…”

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