# What tokens are available?

The supported macros are:<br>

> {conversion} Conversion tracking\
> {pubfeed} Publisher Feed ID\
> {subid} Publisher Feed Subid\
> {state} Visitor's state\
> {country} Two-letter visitor's country (ISO 3166-2)\
> {city} Visitor's city\
> {zip} Visitor's postal code (if available)\
> {os} Operation system\
> {browser} Browser\
> {carrier} Visitor's ISP\
> {ip} User IP\
> {campaign} Campaign ID\
> {banner} Ad ID\
> {bid} Bid price\
> {ga} Required for Google Analytics statistics\
> {aa} Required for Event tracking\
> {keyword} Keyword matched on campaign\
> {offer} Offer ID\
> {query} Keyword sent by publisher\
> {regerrer} Referrer URL (urlencoded)\
> {referrer\_domain} Referrer domain\
> {device\_type} Device Type\
> {device\_brand} Device brand\
> {ifa} Device Identifier

You can also find a more extended list on the section of the Creative creation on the campaign itself:

<figure><img src="https://1409887346-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F6c5mQQHu4dCTP6mVZdl2%2Fuploads%2FrhLcT3B9j5czTjMown9s%2Ftoken.png?alt=media&#x26;token=22cd9863-3e6a-4483-933a-a9c70df8ade7" alt=""><figcaption></figcaption></figure>