# What tokens are available?

The supported macros are:<br>

> {conversion} Conversion tracking\
> {pubfeed} Publisher Feed ID\
> {subid} Publisher Feed Subid\
> {state} Visitor's state\
> {country} Two-letter visitor's country (ISO 3166-2)\
> {city} Visitor's city\
> {zip} Visitor's postal code (if available)\
> {os} Operation system\
> {browser} Browser\
> {carrier} Visitor's ISP\
> {ip} User IP\
> {campaign} Campaign ID\
> {banner} Ad ID\
> {bid} Bid price\
> {ga} Required for Google Analytics statistics\
> {aa} Required for Event tracking\
> {keyword} Keyword matched on campaign\
> {offer} Offer ID\
> {query} Keyword sent by publisher\
> {regerrer} Referrer URL (urlencoded)\
> {referrer\_domain} Referrer domain\
> {device\_type} Device Type\
> {device\_brand} Device brand\
> {ifa} Device Identifier

You can also find a more extended list on the section of the Creative creation on the campaign itself:

<figure><img src="/files/xjuEZddbxYhLkVVs4R4p" alt=""><figcaption></figcaption></figure>


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