> For the complete documentation index, see [llms.txt](https://help.dtxplatform.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.dtxplatform.com/advertisers-help-center/what-are-the-available-pricing-models-for-each-ad-format.md).

# What are the available pricing models for each ad format?

Pricing models, Ad, Format

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**Popunder - CPV (Cost per view) -** In order to translate that to CPM - just multiply times 1000$ to calculate CPM.\
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**Push notification - CPC (Cost per click) -** You pay for each user who clicked on your push notification ad.